I know what you are thinking. Why do we need another holiday? We already celebrate Mother’s Day, Father’s Day, and the biggest of all events to show that someone special how much you love them: Valentine’s Day. Most of these are occasions when we guys wind up shelling out our hard earned money on flowers, chocolate, gifts and jewelry.

What about us? I believe that the true joy of giving does not necessarily include receiving something yourself. Of course I believe this, since I have been buying Valentine’s goodies for a long time. We think to be fair; we should have our own holiday. One that celebrates the things we Men like the most: a huge chunk of meat, and a good old fashioned blow job.

Steak & Knobber Day was introduced in 1998 as a comedy bit by San Diego Morning Disc Jockeys from the Dave, Shelly & Chainsaw Show now on KGB 101.5. Having been devoted fans of their show, we decided to boldly go where their legal team would not allow them to go: To help establish March 20th as the official Steak & Knobber Day.

How can you participate? The easy part is in the name. Ladies, go get your man a steak; any steak will do, that isn’t really the critical part of this celebration. Still, just like there are many varieties of flowers he can buy you for Valentine’s Day, you would prefer a dozen long stemmed red roses as opposed to a handful of daisies. Fillet Mignon is the equivalent of Red Roses. New York and Rib Eye Steaks are the Tulips, while Top Sirloin is more like a Bouquet of Carnations.

If you don’t feel secure enough with your cooking abilities, you can always take him out for a nice Steak dinner, and quickly return to finish the celebration first hand, so to speak. Remember Ladies, there is no such thing as a bad knobber. We appreciate them all equally, and just trying is a great gesture to show us how much you really care.

Support the cause by purchasing official Steak & Knobber Day Merchandise! There are T-Shirts, thongs, and more to help promote this well deserved day of celebration.

Spread the word to your friends and help your fellow man. We have heard of groups of friends that hold Steak & Knobber Day Parties (they only eat the steaks together as a group, I am told, but it is a start!) and some of our supporters really go out of their way to make this day special.

Sign up for the newsletter, which will include reminders of the impending holiday and links to purchase official Steak & Knobber Day Merchandise. Leave a comment, and upon approval (really, what could you post about this topic that we wouldn’t approve?) we will share your tips on making S&K Day a suckcess with the world.

Although Steak & Knobber Day is only once a year, (sound familiar Married Guys?) your participation goes a long way towards global peace, ending world hunger, reversing global warming, and saving the whales. As Sam Elliott says in the ads, “Meat. It’s what’s for dinner” and we are also ready for dessert.